Our Company
XSELL was founded with a single objective: help Agencies scale their business using affordable solutions that help their customers dominate their local market.
There is no shortage of Digital Marketing Agencies out there offering white label services. If you are like us then you know most don’t give you the support you need to run your business. They may be great at site builds but they cant help you lead generate. They may be affordable, but they can’t communicate in a timely or effective manner. They may be great all around but then offer crappy commissions that make it impossible to live on.
XSELL solves all these issues in a variety of ways. First, we have personal investment in the software your agency will use. Have ideas on how the software can better suite your needs? We want to know! Second, we are not just a bunch of tech nerds that built a software for an industry we know nothing about. We have experts in all areas of digital marketing. Whether it is online lead generation using funnels, paid ads, SEO, offers, cold calling, mailing, emails, SMS, or even literal door to door, face to face sales, we have experience scaling agencies beyond 7-figures.
Meet the team
Michael Gross - Co-Owner
Michael is an east coast, crab loving, Marylander. When he wasn’t eating crab cakes and watching football, he was working on his first business at the age of 17. His competitive drive didn’t just come from running a business; he also wrestled his entire life, which ultimately landed him at John Carroll University. With a degree in Business Administration in 2009, Michael started his career by going door to door selling cable services where he learned the art of sales, management, and leadership. By 2011 Michael acquired several contracts with large Fortune 500 clients. By 2015 he had started and managed over a dozen locations throughout the United States. Michael has a reputation for hitting all sales goals put in front of him. By 2019 he started his first digital marketing agency and scaled it to a 7-figure agency by 2023 with 700+ clients. Michael brings his experience to help white labels scale their agencies. From processes to systems to sales, Michael will help your agency get to the next level.
Alan H. - SEO Specialist
As a seasoned SEO Expert, Alan brings a wealth of experience in optimizing digital landscapes for enhanced visibility and business growth. He understands that many businesses struggle with the ever-changing SEO landscape, grappling with challenges like poor search rankings, decreased organic traffic, and an inability to convert online visibility into tangible results. Alan's holistic approach to SEO including comprehensive keyword strategies, on-page and off-page optimization, and tailored digital marketing campaigns ensures businesses not only rank higher but also witness a significant boost in conversions.
Andrea P. - Website Designer
Andrea is a creative mind from the coastal town of Ensenada, Baja California, Mexico. She's not your average Website Designer; Andrea brings energy and a love for design to her work. She enjoys exploring new places, getting lost in a good book, and soaking up the sun on beautiful beaches. Andrea has a Computer Science degree from Universidad Autonoma de Baja California, but it's her passion for design and creative projects that truly fuels her work. In web design, Andrea's focus is on creating websites that not only look good but also resonate with the audience. With a blend of creative and technical skills, Andrea designs engaging websites, ensuring they are both visually appealing and user-friendly. She values teamwork and clear communication, and believes that success in website development comes from collaboration and everyone being on the same page.
Carlos H. - Website Designer
Carlos, a proud Mexican with a passion for arts, tech, and cats, excels in UX/UI design and frontend development. His love for music, cinema, and technology drives his innovative approach to crafting visually stunning and user-friendly interfaces. Inspired by his feline companions, he brings a unique blend of creativity and technical expertise to his work. His Mexican spirit and global perspective make him an asset to projects seeking a harmonious blend of aesthetics and functionality in digital landscapes.
Diego V. - Developer
Diego is a coding machine. His insatiable passion for coding guarantees clients will have all their goals met. He finds joy in crafting clean, efficient code that brings ideas to life. With a knack for problem-solving and a love for innovation, Diego thrives on the ever-evolving challenges of web development.
Grace W. - Project Manager
Grace is an easygoing, southern girl who lives off country music, a good cup of coffee and spending time with her dog. She graduated from Biola University with a BA in Psychology. Her education continues to help her understand people from different backgrounds. She started her career going B2B selling office supplies, where she learned the art of sales and honed her ability to connect with people. Her experience with business owners and interpersonal skills allow her to connect with small to medium-sized businesses and understand their desire to grow and achieve target goals. Grace has experience building a mulit-million dollar, 700+ client Digital Marketing Agency in Los Angeles, CA. Her extensive experience in the digital marketing industry gives our white labels peace of mind that their clients are being taken care of.
Mathew H. - Agency Relations Manager
Mathew is an active guy hailing from Miami, Florida, who loves spending his free time scuba diving, fishing, skiing, and playing basketball. He also has a booming social life, in which he enjoys hanging out with friends and family. Mathew made the move to Los Angeles after graduating from the University of Colorado Boulder with degrees in Environmental Science and Business. Here is where he began his career as an Account Executive in a business-to-business sales role in which he learned the art of sales, leadership, and team-building. Mathew has helped build a massive 700+ client Digital Marketing Agency in Los Angeles. As Agency Relations Manager at XSELL, Matthew applies his extensive sales, digital marketing, business, and customer-care knowledge to assist all White Labels with the growth of their agency.
Miranda G. - Social Media Specialist
Miranda is an adept marketer driven by a fervent passion for cultivating meaningful connections within diverse user communities across a wide spectrum of clientele. Her expertise lies in navigating the intricate landscape of digital marketing, particularly in deciphering and addressing the unique needs of target audiences for brands. She thrives on orchestrating strategies that enable brands to authentically engage with their audience, fostering lasting relationships grounded in genuine understanding.
Roberto B. - Website Designer
Specializing in web design since 2005, Roberto is the Web guru you want in your corner. He excels in crafting websites that fuse creativity with functionality using HTML, CSS, and responsive design. Beyond web design, he is into crafting Python apps and captivating story driven games, merging tech prowess with creativity to tackle real-world challenges. His tech journey fuels his drive for innovation, aiming for a user-centric digital future.
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