Our Company
XSELL was founded with a single objective: help Agencies scale their business using affordable solutions that help their customers dominate their local market.
There is no shortage of Digital Marketing Agencies out there offering white label services. If you are like us then you know most don’t give you the support you need to run your business. They may be great at site builds but they cant help you lead generate. They may be affordable, but they can’t communicate in a timely or effective manner. They may be great all around but then offer crappy commissions that make it impossible to live on.
XSELL solves all these issues in a variety of ways. First, we have personal investment in the software your agency will use. Have ideas on how the software can better suite your needs? We want to know! Second, we are not just a bunch of tech nerds that built a software for an industry we know nothing about. We have experts in all areas of digital marketing. Whether it is online lead generation using funnels, paid ads, SEO, offers, cold calling, mailing, emails, SMS, or even literal door to door, face to face sales, we have experience scaling agencies beyond 7-figures.
Meet the team
Michael Gross - Co-Owner
Michael is an east coast, crab loving, Marylander. When he wasn’t eating crab cakes and watching football, he was working on his first business at the age of 17. His competitive drive didn’t just come from running a business; he also wrestled his entire life, which ultimately landed him at John Carroll University. With a degree in Business Administration in 2009, Michael started his career by going door to door selling cable services where he learned the art of sales, management, and leadership. By 2011 Michael acquired several contracts with large Fortune 500 clients. By 2015 he had started and managed over a dozen locations throughout the United States. Michael has a reputation for hitting all sales goals put in front of him. By 2019 he started his first digital marketing agency and scaled it to a 7-figure agency by 2023 with 700+ clients. Michael brings his experience to help white labels scale their agencies. From processes to systems to sales, Michael will help your agency get to the next level.
Cristina C - Community Relations Director
Cristina Contreras is a dog loving, beach going, SoCal professional. Cristina wasted no time after graduating from Cal State Fullerton. She relates her work to a quote by Marlanne Williamson, “Success means we go to sleep at night knowing that our talents and abilities were used in a way that served others.” She is fueled with passion and is committed to performing a job well done. She has helped drive new business for companies such as Redbull, Jarritos, 5-Hour Energy, and H&R Block. She has had many roles that make her an expert in gaining new business. Marketing, advertising, B2B marketing, product and service marketing are just a few skills that she will bring to your business. Most recently, she worked with Anthem Blue Cross, where she developed core markets by creating community partnerships that focus on education of services and marketing. She exceeds all expectations set in front of her. She loves to empower those on her team to meet their goals with strategic activities that generate results. As VP of Business Development, Cristina will help take your business to the next level through digital marketing. She has partnered with her husband, Michael Gross, in this venture and is excited to share her experience and knowledge.
Grace W. - Project Manager
Grace is an easygoing, southern girl who lives off country music, a good cup of coffee and spending time with her dog. She graduated from Biola University with a BA in Psychology. Her education continues to help her understand people from different backgrounds. She started her career going B2B selling office supplies, where she learned the art of sales and honed her ability to connect with people. Her experience with business owners and interpersonal skills allow her to connect with small to medium-sized businesses and understand their desire to grow and achieve target goals. Grace has experience building a mulit-million dollar, 700+ client Digital Marketing Agency in Los Angeles, CA. Her extensive experience in the digital marketing industry gives our white labels peace of mind that their clients are being taken care of.
Erin W - Client Development
A South Bay native, Erin attended local CSU Dominguez Hills, where she graduated with a BS in Business Administration with an emphasis in International Studies.
She’s an avid reader, and in her spare time she loves joining her friends and family in pursuit of the best local restaurants and binge-watching Netflix shows such as (but not limited to) dramas, K-dramas, and anime.
Erin’s favorite musical artists include Paramore, Taylor Swift, Alt Bloom, Montell Fish, and BTS.
Erin quickly has worked her way up from bright-eyed advertising consultant to Head of Client Development, your point of contact when it comes to your company’s numbers and overall digital marketing advising.
John K - Website & Design Senior Manager
John is a 90s and 80s music loving Bostonian who gets a kick out watching his two daughters grow up into strong, independent women.
With more than 25 years of experience as a creative and marketing professional, John’s curiosity and need to understand how things work brought him to the top of his field.
John attended art school in California and got his start in the world of web design back in the early 90s. Since then he has been one of the first to master all the working parts of websites and digital marketing, from coding and networking, to analytics and functionality. As John says, “A website is like a machine.” It’s up to John to keep your business’s machine in tip-top shape.
Success with category leaders such as 4over, Inc., Cerwin-Vega, KRK Systems and ProSound and Stage Lighting have made John adept at anticipating and capitalizing on opportunities to help clients grow their business.
As the Senior Manager of Website & Design, John is crucial to the Ceemi team and has his hand in all things related to SEO, Web Design, Email Marketing and Creative Content.
Mariana L - Senior Web Designer
Mariana, a dog lover with a touch of rockstar spirit, thrives on creative expression through singing, acting, and design. Her love for crafting is evident in her frequent visits to Michael’s, her haven for creative exploration. A seasoned traveler, she enjoys discovering new places and the people who inhabit them. Additionally, Mariana is a dedicated foodie, always eager to explore new culinary experiences.
With over 18 years of experience as a Web/Graphic Designer, Mariana possesses a wealth of knowledge. Her career began at TV Azteca, where she built a strong foundation in web design from the ground up. Transitioning to freelance work for over a decade, she honed her skills and developed a tenacious spirit, never accepting “no” for an answer. Detail-oriented and a strong team player, Mariana excels in collaborative environments. Her exceptional organizational skills allow her to handle multiple projects with ease. Fueled by a passion for learning and continuous improvement, she consistently strives to stay at the forefront of her field.
Andrea P. - Web Designer
Andrea is a creative mind from the coastal town of Ensenada, Baja California, Mexico. She's not your average Website Designer; Andrea brings energy and a love for design to her work. She enjoys exploring new places, getting lost in a good book, and soaking up the sun on beautiful beaches. Andrea has a Computer Science degree from Universidad Autonoma de Baja California, but it's her passion for design and creative projects that truly fuels her work. In web design, Andrea's focus is on creating websites that not only look good but also resonate with the audience. With a blend of creative and technical skills, Andrea designs engaging websites, ensuring they are both visually appealing and user-friendly. She values teamwork and clear communication, and believes that success in website development comes from collaboration and everyone being on the same page.
Arturo R - Senior SEO & PPC Manager
Arturo Rivas Roque is a seasoned marketing and sales professional with over a decade of experience. Originally from Mexico, he brings a wealth of expertise in digital marketing, team leadership, and brand development. His career highlights include roles as a Marketing Manager, SEO Manager, and PPC Manager, where he successfully drove revenue growth through innovative strategies and cross-functional collaboration. Arturo is particularly skilled in SEO, and PPC, having led numerous projects to optimize online presence and enhance customer engagement. Currently based in the beautiful city of La Paz, Baja California Sur, Arturo continues to excel in his role as an SEO – PPC manager at Ceemi Agency in California, USA. With a passion for delivering results and a dedication to excellence, Arturo is committed to making a meaningful impact in the world of digital marketing.
Alan H. - SEO Specialist
As a seasoned SEO Expert, Alan brings a wealth of experience in optimizing digital landscapes for enhanced visibility and business growth. He understands that many businesses struggle with the ever-changing SEO landscape, grappling with challenges like poor search rankings, decreased organic traffic, and an inability to convert online visibility into tangible results. Alan's holistic approach to SEO including comprehensive keyword strategies, on-page and off-page optimization, and tailored digital marketing campaigns ensures businesses not only rank higher but also witness a significant boost in conversions.
Cesar P - Social Media Strategist & SEO
A dedicated professional with a passion for digital engagement, Cesar balances a love for reading, music, and evening jogs with quality time spent with family and friends. An avid Formula 1 and soccer fan, Cesar combines a competitive spirit with a friendly and approachable style in both work and life.
With a degree in Marketing and Business Administration focused on Tourism and Hospitality, Cesar has honed skills in market research and strategic planning. His digital marketing career spans over two years specializing in social media and SEO, where he brings a thoughtful and strategic perspective to each project, always striving for collaborative success. Known for his honesty and cooperative style, he is easy to work with and driven by a desire to help clients reach their goals.
Danaé R - Paid Ads Specialist
Danaé is a true city person who loves the chaos and culture of Mexico City, where she was born and raised. A mother of twin baby girls and a little dog, she enjoys spending as much time as possible playing with them. A graduate in Communication Sciences from the Autonomous University of Mexico, she is passionate about the NFL’s Los Angeles Rams and politics.
Nearly 14 years ago, she began her journey in the digital marketing world, working across all areas—from copywriting, community management, content creation, automation, paid ads, social media, to social ads coaching. She loves seeing the world through a spreadsheet, projecting and analyzing results.
Edgar M - Paid Ads Specialist
With over five years of versatile experience in digital marketing, Edgar Montaño brings a unique blend of technical expertise and strategic insight to his role as Paid Ads & Technical Specialist. Specializing in digital campaigns across Meta Ads, Google Ads, LinkedIn, and more, Edgar has successfully overseen multiple high-impact campaigns focused on lead generation, branding, and eCommerce sales. His background also includes web development in platforms and native coding, ensuring a seamless integration of technical solutions with marketing strategies.
Edgar is a problem-solver at heart, known for his analytical skills and hands-on approach to campaign optimization, data analysis, and client management. His commitment to staying current with industry trends and embracing innovative tools makes him a valuable asset in achieving impactful results for clients. Passionate about digital marketing, Edgar is dedicated to leveraging his skills to drive growth and deliver measurable success.
Ana C - Client Relations
Ana was born and raised in the Sonora Desert along the Arizona border, experiencing the richness of both Mexican and American cultures from a young age. She began her professional journey as a lawyer and holds a Master’s degree in Education, along with two customer service certifications and a degree in digital marketing. Ana has also volunteered at several law firms specializing in human and animal rights advocacy.
In her personal life, Ana enjoys reading, painting, baking, and spending quality time with her family. Professionally, her top priority is listening to her clients’ needs and providing exceptional service. She is committed to facilitating seamless communication between clients and teams to ensure effective, efficient collaboration. With her background in digital marketing, Ana is well-equipped to understand her clients’ business visions and collaborate with the team to help achieve their goals.
Shelby H - Client Relations Manager
Shelby Hudson is a North Carolina native and a graduate of East Carolina University’s College of Business with a B.S. in Marketing. After graduation, she was promoted to Director of Social Media Marketing at The DFS Agency in her hometown of Wilmington, NC. While leading the department, Shelby also balanced a busy volunteer schedule. She has served as a committee chair for the North Carolina Azalea Festival, a board member and avid foster for several local dog rescue groups, and a troop leader for the Girl Scouts of America.
When she’s not busy in the office or volunteering, you can find her offshore fishing, in a Core Banks duck blind, or trail riding with her horse, Hazel. Shelby is thrilled to be a part of the XSell family and looks forward to helping our clients exceed their social media marketing goals.
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